Annual fund as building block

Elizabeth Floyd | February 18, 2008

A nonprofit's annual campaign is the cornerstone of all fundraising efforts, says Henry Rosso, founder and director emeritus of The Fund Raising School.

This revised chapter from his "Achieving Excellence in Fundraising," made available by The Fund Raising School at Indiana University, is technical but accessible, and focuses on designing a carefully thought-out annual campaign based on Rosso's principles of effective fundraising.

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